At present, China is already one of the world's third largest consumers of lubricants. After years of competition, the Chinese market has gradually formed a competitive landscape. However, most of my country's high-end automotive lubricants market is occupied by well-known foreign brands, and the brand building of local products has a long way to go.

　　 Shangpu Consulting industry analyst pointed out: Relevant data show that my country's annual consumption of lubricants in 2013 was nearly 4 million tons. Compared with such a huge market, my country's local companies are in an embarrassing situation. Domestic companies mainly occupy the mid-range oil market, and most local and private                companies rely on the middle and low-end oil market to survive.

　　 In recent years, driven by industries such as aerospace and automobile manufacturing, domestic lubricant sales have continued to grow. The competition in China's lubricant market is no less intense than any industry. At present, there are more than 4,000 large and small lubricant companies in China. When users buy lubricant products, they often do not have too much enthusiasm for domestic brands. Instead, the more foreign brands, the higher the price, and the more popular they seem. Private lubricant companies It can be said to survive in the cracks.

　　In terms of raw materials, technology, production process and product quality, private lubricant companies do not lose to the international giants, but the work of brand building is a long way to go. Judging from the actual situation of domestic lubricating oil manufacturers, although there are already internationally advanced lubricating oil companies, there are still some small-scale non-specialized production companies in the domestic lubricating oil companies, which cannot complete high-end products on their own. The production of lubricating oil products, so its products are mostly concentrated in the middle and low range.

　　In the face of such a fiercely competitive lubricant market, private lubricants